It is not without reason that Out of Home and Mobile are the growth champions of the year
Urbanity and mobility are increasing and changing media usage to a large degree. The greatest benefactors from this development are Out of Home (OOH) and Mobile, which, according to the OMG Preview Monitor, are the sectors with the biggest opportunities for growth in 2019. This creates new communication challenges and opportunities for companies and brands
Out of Home (OOH) and Mobile are two media that complement each other excellently and can be very effective when combined. Both channels have their own individual strengths. If you make use of them and combine OOH and Mobile skilfully, you can implement eye-catching and activating campaigns with a strong advertising effect.
Source: https://www.jcdecaux.com/