Speculate on the future of advertising in the year 2030.
GroupM interviewed a growing panel of experts to understand how they think Covid-19 has impacted the likelihood of different scenarios. Find here
The experts expect eight future scenarios to be even more likely following the events of the previous eleven months, including the use of biometric data (65% more likely), time spent in virtual environments (59% more likely), and trends toward subscription services (59% more likely), personalization (56% more likely), and micropayments (46% more likely). Nearly 60% felt 2020 will accelerate the trend toward consumer prioritization of environmental impact and over 40% saw an increased likelihood that AI and automation lead to job and wage losses. Five scenarios were seen to have been largely unaffected by the year’s upheaval, and our experts rated just two as being less likely than at the start of 2020—the adoption of a global privacy law (50% less likely) and the ability of large tech companies to remain intact (41% less likely) as global consolidated entities.
To read more and download the full report, please head to Essence’s website here.
Source: https://www.groupm.com/