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“Creativity without strategy is called art, creative with strategy is called advertising”
Prof. Jef L. Richards
Tips and Articles
Effectively combining out of home and mobile
Urbanity and mobility are increasing and changing media usage to a large degree. The greatest…
THE IMPACT OF 2020 ON THE FUTURE OF ADVERTISING
GroupM interviewed a growing panel of experts to understand how they think Covid-19 has impacted…
Konsumverhalten während der Pandemie
Interessant ist, dass die Werbebeachtung in der Schweiz bei diesen unterschiedlichen Personengruppen nach wie vor…