Effectively combining out of home and mobile
Urbanity and mobility are increasing and changing media usage to a large degree. The greatest benefactors from this development are Out of Home (OOH) and …
THE IMPACT OF 2020 ON THE FUTURE OF ADVERTISING
GroupM interviewed a growing panel of experts to understand how they think Covid-19 has impacted the likelihood of different scenarios. Find here The experts expect …
Konsumverhalten während der Pandemie
Interessant ist, dass die Werbebeachtung in der Schweiz bei diesen unterschiedlichen Personengruppen nach wie vor klar von klassischen Werbekanälen wie TV, Zeitungen und Zeitschriften dominiert …